Day 17: Transient [Part 1 of 3]
In our world, everything is changing – this is the only certainty that there is.
The role of music has morphed and evolved with culture and the people that share it. In order to successfully create music in its purest form it must communicate. Music which doesn’t communicate is only sound and thus void of culture and value.
With that thought you can then ask what roles has music played in the past. Music has played a role of sacred enhancement for churches, an entertainment form for families and communities, a partner to all forms of dance, commercial, medical or psychological roles, and more. This diversity in roles is proof that music is a very flexible medium in it’s use and application.
What roles has music played for it’s audiences in the classical genre?
Since the genesis of classical music concerts until very recently the audience has played a purely passive role. The performance is dictated to them and they would ideally receive the music as a 1 directional form of communication. This is what classical music concerts has offered as their value proposition to audiences (customers). Although it doesn’t actually solve any problems, it has provided a social and cultural platform for people to come together and share this listening activity.
From the audiences perspective, the original classical concert is based in a dictatorship train of thought (purely listening, low lights, mandatory clapping, mandatory silence, minimal movement, minimal visual, anti-participatory); you are merely force fed the music of the performer. This highly traditionalized form of the concert, which is still the plurality today, is not only non-reflective of our ever-globalizing world, but worse – it’s rude.
What we are offering through our concerts over the past few years and especially this year is a second tier in the classical music concert design. We offer an experience carefully designed to push and pull your emotions and thoughts. Using multimedia, design, technology, music and art, the composite becomes a new genre of performing arts. We start with the genes of a classical music concert, but re-engineered it to challenge contemporary minds of people living today.
Is there another tier above this? A third tier?…